“Content is King but engagement is Queen, and the lady rules the house!”
– Mari Smith
As a blogger, nothing feels as rewarding as getting a high volume of engagement from a great post. It’s just a wholesome and satisfying feeling you can’t really put in words.
Likewise, nothing is as painful as getting little or no engagement on an awesome post that very well took painstaking time and energy to put together. I have been there and I know we’ve all been there.
That is why it is important to use all available platforms to promote your blog. Your blog won’t read itself, you have to put it out there for the world to see.
Publishing a great post without trying to market or promote it, is like winking at a girl in the dark. You know what you are doing but no one else does.
This post is a sequel to my last post: Recommended Article> WHY PINTEREST IS THE BEST TOOL TO BOOST YOUR BLOG TRAFFIC.
I got some comments on my last post asking me to share how I managed to grow my Pinterest account and how I use it to drive traffic to my blog.
I am going to share with you everything on how I use Pinterest to promote my blog.
1. Create a board:
So, for instance, I am a personal blogger and I write about living, love, and my travel adventures. I created about 10 boards specifically for my blog articles and other interests.
I also made one of my Pinterest boards the title of my blog to make it easy for my followers to find me amongst others.
2. Pictures are Everything
Pinterest is all about visuals, so you need to find or create images that are worth pinning.
I get many of my images from Pexel; it is an amazing app to get free HD photos. I also use some of mine as well plus I use the Canva app to design original pinnable blog images.
3. Always Embed Your Blog Links in Your Pins.
If you don’t know how to do that, don’t worry I got you covered, just follow the steps below.
4. Pin at Least Two Images for Each Blog Post.
Sometimes, I pin up to three images of different sizes for a single blog post to increase my engagement. One or two may do very well, which means more page views for me.
I pinned three images for my last blog post. So far, I have gotten 674 impressions which may not have been possible if I just pinned one image.
4. Include the Pinterest Button on Your Blog.
You never know who might tap the button.
5. Engage Other Pinterest Users
If you see a relevant pin you like, save it on one of your boards, and embed your blog link in it. You don’t have to only pin your own images.
I saved and re-pinned this photo which isn’t originally mine for one of my blog posts and it is doing great!
6. Pin Often and Consistently
I can’t stress this enough.
7. Verify Your Website With Pinterest and Enable a Business Account.
I should have said this first but for some reason, I left it last. Let me tell you the benefits of verifying your website.
- You get to display your website on your profile.
- You get access to website-level Pinterest analytics.
- Now, this is the best part, when a Pinterest user saves your pin on their board, it will automatically pull in your business’s logo or profile picture to the pin.
This means that your profile and blog link is visible to their followers and when their followers re-pin your pin you are also visible to their followers, the ripple effect is amazing!
So, hurry and claim your website on Pinterest if you haven’t done so. You can click here to claim your website.
Kindly, let me know in the comment section if you found this article helpful.❤